2023-2024-2025 lowe's
sales marketing meetings
Kern & Crop worked on this project for 3 years. Each year taking on a different role. In 2023, Larissa developed the theme art for the MOTY Award Show along with the main general show theme art and expanding variations for the four general sessions. She built the template along with the final presentation for a very complex award show. Larissa supported the Creative Director in developing additional show graphics for the many sub-shows that happened throughout the entire event.
In 2024, Larissa designed and owned four executive presentations for the general sessions along with creating the template for the MOTY Award Show by expanding the graphic assets and building the style guide.
In 2025, Larissa took on an Art Director role overseeing 30+ presentations ensuring there was brand consistency and also variations throughout each presentation on all four days. Prior to building the presentations, Larissa was brought on early to develop four detailed Keynote templates and the event style guide. The goal was to create unification between the days while creating graphic patterns that differentiated between the sessions. Each presentation needed to have several highlighted moments that reflected the 2025 theme which generally relied on seamless animation with video integration.
Art Director/Senior Designer: Larissa Tootla, Kern & Crop
Creative Director: Mikhail Arzumanov, XD Agency
Agency: The XD Agency
2023 EVENT
2024 EVENT
2025 EVENT
