2022 Meta AI Virtual Event
Kern & Crop was hired to develop the look and feel for the 2022 Meta AI Virtual Event. We designed all of the digital content templates such as Email headers, Social Media promotional advertisements, announcements, Lower Thirds for broadcast, Video storyboards, and a PowerPoint Template. The client was able to easily modify these by replacing images or copy. Kern & Crop was involved from concept development through final digital production for this project. Larissa worked closely with the Creative Director to create on-brand concepts. She presented the concepts to the client multiple times until we landed on an approved event brand look and feel. The most challenging aspect of this project was the fact that "Facebook AI" changed their identity and branding to "Meta AI" halfway through the development phase. We had to quickly shift and apply this new corporate ID to the event as a whole which affected every deliverable. You will see some original Facebook AI concept examples below. All files were delivered to the client on time.
Art Director/Senior Designer: Larissa Tootla, Kern & Crop
Creative Director: Hollie Corbett, Sparks
Agency: Sparks
Powerpoint Template
Alternative Concept Explorations
