nissan 360
When Nissan Motor Company wanted to celebrate its' 80 year history with its month long Nissan 360 Event, they turned to AMCI Global. Larissa was the Art Director assigned to help create an immersive yet cohesive experience for the 1,500+ guests that attended. During a year long planning process, she developed the identity of the event and successfully unified it with Nissan’s new Corporate brand campaign and updated logo. Larissa designed the digital elements, exterior and interior signage, wrapped vehicles with exciting graphics, and created the wayfinding system to direct attendees to the seven closed courses and two off-site discovery ride and drives.
Art Director/Senior Designer/Production Artist: Larissa Tootla, Kern & Crop
Agency: AMCI Global