TOYOTA TRD TRAILER
Kern & Crop updated this Trailer wrap in 2015 and it can be viewed in the first few photos below. This iteration embraced a lighter tonality, yet still tough and engaging. The original 2012 design, created by Larissa, displayed a darker more fluid approach using the primary brand color red. We designed the wraps to portray dynamic, edgy, and bold imagery that reflects the Toyota accessories department. Kern & Crop developed the graphics for the exterior and interior parts display. Posters and plaques line the interior of the space.
Art Director/Senior Designer/Production Artist: Larissa Tootla, Kern & Crop
Agency: Brand Promotions (2015)
Agency: George P. Johnson (2012)
