Toyota Tundra ENDEAVOUR
When the Endeavor Space Shuttle made its historic last journey, Kern & Crop was there. In conjunction with the Toyota Motor Company, Saatchi & Saatchi and AMCI Global, Larissa Tootla developed the graphics, signage, and banners at the Toyota Pavilion where executives and VIPs could view the shuttle’s progress as it made its way through the streets of Los Angeles. At the final leg, the Endeavor was connected to a Toyota Tundra and pulled over the 405 interstate for a thirty second Super Bowl ad, breaking the world record for towing capacity. After the journey and VIP event was complete, Toyota requested that the Pavilion back wall signage be transported to its Tundra plant in San Antonio, Texas, where it currently is showcased.
 
Art Director/Senior Designer/Production Artist: Larissa Tootla, Kern & Crop
Agency: AMCI Global