VOLKSWAGEN
RIDE AND DRIVE TOUR
"Why VW" was a Ride and Drive Tour that traveled around the United States offering the opportunity to test drive new vehicles for the brand. We designed digital engagements and registration screens, along with large graphics that captured the essence of the brand. Graphics flooded the kits and were displayed on pylons, podiums, back walls, tents, clothing, license plates and giveaways.
Art Director/Senior Designer/Production Artist: Larissa Tootla, Kern & Crop
Agency: AMCI Global
These are not the final graphics
